Sunday, December 17, 2006

Cranky voices

There was an article in The New York Times by Keith Schneider entitled "Brands for the Chattering Masses" which discusses the impact of the blogosphere on branding. As the article put it:

As consumers eagerly post word-of-mouth commentary in online communities, message boards and Web logs, a straightforward question confronts brandmeisters: Who wins and who loses as time-tested practices of mass production and mass marketing are undermined by the informed and often cranky voices of the knowledge age?

Are you one of those "cranky voices"?

How does it feel to labeled as possibly being one of those "cranky voices"?

-- Jack Krupansky


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