Samsung: Satisfying emotional desires

I noticed and actually read a display for Samsung in the Time-Warner building on Columbus Circle here in Manhattan that claimed that Samsung was "Satisfying emotional desires." Is that where we are at here in this society/economy, focusing on desires and emotion, rather than real needs and sensibility? Apparently, the answer is "Yes."

Given that "reality" (perspective, perception), what are the implications for how to fully exploit blogging and other forms of social media, other than the superficial tasks of identifying user desires and appealing to them emotionally or at an emotional level or in a way to appeals to emotion?

Catering to emotional whimsy is not exactly my strong suit.

-- Jack Krupansky