Sunday, February 08, 2009

Removed AdSense display ads as an experiment

As an experiment I have disabled AdSense display ads. Besides being visually annoying, especially the ones that are dynamic and flash, the concern is that readers are less likely to click on display ads. I'll see if my click-through-rate (CTR) improves over the next month.

I am still reserving the option to have sponsored display ads, but they would have to meet criteria that I can define and control so as to assure that they add value and do not annoy readers. But, given my low readership, not to mention the crappy economy, it is not likely that I will be likely to attract much in the way of sponsors in the near future.

-- Jack Krupansky


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