10 (more) marketing trends to watch for 2008
In Ad Age, Richard Laermer, CEO, RLM PR, and author of "Punk Marketing: Get Off Your Ass and Join the Revolution" and "2011: TrendSpotting for the Next Decade", offers his list of advertising and marketing trends that are worth watching in 2008, entitled "10 (More) Trends for 2008." Read the details there, but here are the "teasers" for the trends:
- GEEKS ARE OUT; SORRY GUYS!
- NO PRESS IS GOOD PRESS
- BANDWAGONING BECOMES THE RAGE
- PEOPLE STOP BITCHING ABOUT TRAVEL
- BAIT-AND-SWITCH COMES OUT OF CLOSET
- AMERICAN MEDICAL ASSOCIATION DEFINES "COMPUTER DEATH" AS ACTUAL ILLNESS
- GEORGE W. BUSH ASKS AMERICANS TO STOP DEMEANING HIM
- AND THEY ALL LIVED HOLLYWOOD AFTER EVER
- GOT TO START USING PLAIN OLD SOAP AGAIN
- VONNEGUT GETS THE LAST WORD (DIDN'T HE ALWAYS?)
I'll detail one of them here just to give you a feel for their depth:
VONNEGUT GETS THE LAST WORD (DIDN'T HE ALWAYS?)
A couple of months before he died, fantastical thinker Kurt Vonnegut put forth an idea platform-ready for 2008 voters: he lobbied for the next president to install in his cabinet a secretary of the future. "It would help us live a more sustainable life, not pollute a place where generations in the future have to live," said he.