Micro Trends That Will Affect America in 2008

In Ad Age, Mark Penn and Kinney Zalesne, authors of the book "Microtrends: The Small Forces Behind Tomorrow's Big Changes", offer a list of demographic and other "micro" trends in America entitled "Micro Trends That Will Affect America in 2008." Read the details there, but here are the "teasers" for the micro trends:

1. WORKING RETIRED
2. SUN HATERS
3. NEGLECTED DADS
4. CAR-BUYING SOCCER MOMS
5. SEX-RATIO SINGLES
6. OFFICE ROMANCERS
7. THIRTY-WINKERS
8. SOUTHPAWS UNBOUND
9. PROTESTANT HISPANICS
10. WEB TO WEDDING

I'll give one of them here just to give you a feel for their depth:

SEX-RATIO SINGLES
Single women are on the rise and now make up the second-largest group of homebuyers in America, just behind married couples. Watch for their interests -- in everything from home security to vacations -- to get some attention.

-- Jack Krupansky