Saturday, April 21, 2007

Should the content of a blog post title be repeated in the body of the post?

One blogging style issue that I personally struggle with is whether to repeat the content of the post title in the body of the post. Frequently it is redundant and is extra typing, but my concern is that the body of a blog post should read as a transcription of a conversation that can stand by itself.

I don't mean literally including the title text, but the essential meaning and essential content.

Some day I would expect that automated tools could do textual analysis of the post body, so having the content of the title not be present in the structured natural language of the post body might skew the analysis.

An alternative is to consider a blog post title as if it were the first sentence of the post.

What I am starting to see is a lot of sloppiness and careless wordsmithing of blog posts.

Contriving a post title seems to be an art, which probably means that the average blogger either can't or won't bother. Recrafting the post title in the lead paragraph is then simple adding insult to injury.

-- Jack Krupansky


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