Clue us in: what's wrong with this picture?

Now I get to defend a post by Stephen Baker over on Blogspotting. He had a post entitled "Pictures for blogs" about a source for free online photos suitable for blogs, but an "expert" photographer took him to task (see Mr. Baker's post entitled "Photographer pans Blogspotting pix. Got something better?") and called a sample photo "a really cheesy bad photo". Admittedly I know zilch about "professional" photography, but the photo sure looked reasonably good photo to me. So, could some of you expert photographers chime in and clue the rest of us in as to what exactly is so horribly wrong with this picture:

On a scale of 0 to 10, is it really a rock-bottom zero, or just not a top-of-the-line "10"?

Since I'm unaware of the nomenclature of professional photography, what exactly is a "cheesy bad" photo? What specifically about this photo makes it "cheesy bad"? What specifically is "bad" about this photo.

And most importantly, how exactly can and should a non-professional make the decision about whether a photo is reasonable or not?

Please be specific, but also feel free to give links to web pages that have either descriptions of the photo qualities that are "bad" and "cheesy bad" here, and give some links to "good" photos and elaborate what it is that makes them better than our "test" photo here.

Thanks. By putting in the effort to respond to this query/challenge you may be able to raise the quality of web photos dramatically.

So, have at it, and clue us all in.

-- Jack Krupansky