Friday, August 12, 2005

More compelling content, more compelling content, more compelling content

After a week of serious reflection, I simply keep being drawn back to the primary reason why my blogs have not drawn any significant interest: lack of compelling content.

People have made all sorts of suggestions and attributed my failure to all sorts of causes, but I have encountered no compelling argument against this thesis that compelling content has to be the foundation of a blogging venture.  All the other tips, tricks, and techniques, including patience, are simply ways of leveraging your underlying content and cannot compensate for a lack of compelling content.

One caveat:  if you are well known, you'll get attention no matter what, independent of the significance of your content.  But few of us are in that boat.

-- Jack Krupansky

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