Friday, March 25, 2005

Off topic

If there's one thing that really annoys me as a business blog reader it's "off topic" posts, even if (or especially if) the post is labeled as being "off topic". I simply see it as unprofessional and it gives business blogging a bad name. My advice if you're doing a serious, business-oriented blog and feel the urge to go "off topic": don't do it. Everybody should have their own personal blog and web site where they can let off steam and explore their personal "off topic" interests (which are then by definition not "off topic") to their heart's content, but a business blog is the wrong place to do it.

-- Jack Krupansky


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